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Direct Mail still yields the lowest Cost-Per-Lead and highest conversion rate
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Direct mail opening rates are around 90%
If you are working with a limited database and need a high penetration rate, nothing will beat direct mail.
Email is cheaper to produce, but most marketing email messages are not opened. A good option if you have a huge database and can afford to reach only a fraction of those in any one mailshot.
Direct mail response rates are around 4%
That makes it 10 to 30 times more effective than email and paid search advertising. The continued effectiveness of direct mail has a lot to do with the quality of data and the ability to target mail more effectively.
Multi-channel
The impact of Direct mail campaigns is much improved when part of a multi-channel campaign.
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