Combining marketing channels to extend reach, increase impact and improve ROI

Multi-channel marketing

Reaching customers with a unified message using many different marketing channels:

• Email
• Direct Mail
• Telemarketing
• SMS marketing
• Print advertising
• Online advertising

Cross-channel marketing

Multi-channel campaigns where the messages are not identical, but coordinated:

• Mutually reinforcing each other
• Complementing each other
• Taking into account customer preference

Frequently used channel combinations

• Direct mail and email
• Direct mail and print
• Email and print
• Display and print
• Email and search
• Display and email
• Direct mail and display
• Social and email
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