| |
|
Combining marketing channels to extend reach, increase impact and improve ROI
|
|
|
Multi-channel marketing
Reaching customers with a unified message using many different marketing channels:
• Email
• Direct Mail
• Telemarketing
• SMS marketing
• Print advertising
• Online advertising
Cross-channel marketing
Multi-channel campaigns where the messages are not identical, but coordinated:
• Mutually reinforcing each other
• Complementing each other
• Taking into account customer preference
Frequently used channel combinations
• Direct mail and email
• Direct mail and print
• Email and print
• Display and print
• Email and search
• Display and email
• Direct mail and display
• Social and email
|
|
|
|
|
|
|
|
|
|
See how easy it can be to alter the looks of your site
|
|
|
|
|
|
|
|
